In our latest video of Research Insights, we were honored to host Jan Krämer from the University of Passau to delve into a pressing issue within the digital economy—social logins and their broader implications on data sharing, market efficiencies, and the strategic positioning of platforms. This session provided a comprehensive overview of Jan’s insights derived from his influential 2018 paper “Winners, Losers, and Facebook: The Role of Social Logins in the Online Advertising Ecosystem” co-authored by Daniel Schnurr and Michael Wohlfarth giving us a fresh perspective on the mechanics of social logins and their ripple effects across the digital landscape.
Article Mentioned:
Krämer, J., Schnurr, D., & Wohlfarth, M. (2019). Winners, losers, and Facebook: The role of social logins in the online advertising ecosystem. Management Science, 65(4), 1678-1699.
